Snows acquires new site in Portsmouth


One of the leading motor names in the South has acquired a single-site dealership selling Abarth, Fiat, Mazda and Peugeot marques in Portsmouth. Perrys Portsmouth Fiat, Perrys Portsmouth Mazda and Perrys Portsmouth Peugeot, by the A27 in Walton Road, Farlington, was bought for an undisclosed sum by independent Snows. The dealership has been rebranded Snows Fiat Portsmouth, Snows Mazda Portsmouth and Snows Peugeot Portsmouth and extends Snows’ customer offering in Hampshire.

Stephen Snow, Snows Group Chairman, said: “This is another strategic acquisition for the business, further strengthening our offering to discerning customers in the Portsmouth region and creating economies of scale in a highly competitive market. “We already represent Fiat in Southampton, the Isle of Wight and Sarisbury Green, near Fareham, and it is great to be able to do the same in the great city of Portsmouth. We’ve always wanted to expand our trading operations in Portsmouth, where we already successfully operate BMW, Mini, Peugeot and SEAT dealerships, and the ideal opportunity came through the long-established and well respected Perrys Group."

Snows is now Portsmouth’s largest dealer group. Snows has a turnover of more than £310 million and is 50th in the Automotive Management 100, which lists the largest 100 UK automotive retail groups in the UK.With the new franchise in Portsmouth, Snows has a total of 49 franchised dealerships, 11 specialist used vehicle outlets, called Too Good to Auction, five manufacturer-approved repair centres and a specialist Accident Repair Centre.